What is PPC Advertising?
Online marketers that use pay-per-click (PPC) advertising receive a certain amount each time one of their advertisements is clicked. The pay per click ads for family law attorneys are a focused way to draw in prospective customers who are actively looking for legal services, and it may be quite successful in this regard. In this article, we will the key benefits of using these techniques, and how to incorporate them.
Why Family Attorneys Should Be Using PPC?
Be it divorce, child custody adoption, or any other family-related legal service, clients almost always browse the internet to look out for a competent attorney. PPC advertising enables divorce attorneys to serve these potential clients exactly when they are in the market for legal assistance.
Key Benefits Include:
- Fast Visibility: While SEO might take a few months before you start to reap the fruits of your labor, new PPC ads are visible on SERPs from day one.
- Precise Ads: It is easier to target the ads to a particular group or individuals because you can set up your campaigns for specific keywords, locations, and also demography that might be beneficial.
- Track performance: Because you can measure every aspect of your campaign from clicks and conversions to profits for each dollar spent, AdWords is one of the easiest ways to test what’s jogging best for your company.
Getting Started with A PPC Campaign for Family Lawyers
1. Define Your Goals
First, you have to set goals for the campaign. Creating leads, boosting website traffic, or advertising a certain business are examples of common objectives.
2. Keyword Research
Discover what keywords your ideal clients would use to search for the services you provide. For instance, by using the Google Keyword Planner you should be able to identify relevant keywords like divorce lawyer child custody attorney family law services, etc.
3. Create Compelling Ads:
Craft compelling ad copy that clearly and directly speaks to these differences.
4. Design Landing Pages:
Make sure each ad leads to a site page that elaborates on your solutions and how the visitor can contact you. Conversion on landing pages with contact forms, phone numbers, and testimonials
5. Set Your Budget:
Set your budget for the PPC campaign. Begin with a low budget and increase as it works.
6. Monitor and Optimize:
Use this in conjunction with tracking the results of your PPC campaigns (e.g., through Google Analytics or the Google Ads dashboard) regularly. For a higher CTR, you can adjust bids, test ad copy with Google Optimize, and negative keywords to refine your keyword lists.
Best Practices for Family Attorneys
1. Target Local Clients
The vast majority of family law clients search for attorneys close to home. Opt the location targeting to make sure that your ads are shown only to prospective leads within your service area.
2. Use Negative Keywords:
Make sure you add them as negative keywords so that they do not show up for searches of this sort.
3. Highlight Specializations:
Highlight child custody and prenuptial experience. If you deal in other things such as prenups or just child custody, that work should certainly be mentioned more than once so make sure to let them know all the help they can get from your offer page and on Google Ads.
4. Leverage Ad Extensions:
Ad extensions enable you to show additional information like phone numbers, physical addresses, and pages of your website using these links.
5. Track Conversions:
Conversion tracking is important to determine the success of your ad productions.
For family attorneys, PPC advertising is an invaluable resource for drawing in and converting new leads. Learn the basics of PPC, follow best practices, and start producing ROI-collecting campaigns. PPC allows you to target new potential clients and scale up your marketing activity, whether it’s increasing client numbers or specific services.